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Flat iPhone 17 Pricing Puts Korean Tech Firms Under Pressure

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Apple’s decision to keep the iPhone 17 lineup priced the same as its predecessors, despite heavy U.S.-imposed tariffs, has put fresh focus on South Korea’s smartphone component suppliers. Industry analysts say the move reflects Apple’s confidence in demand but could shift cost pressures onto manufacturers like LG Display and LG Innotek, which supply key display and camera parts.

The iPhone 17, starting at $799, $1,099, and $1,199 for its 256GB variants, comes as Apple ramps up production to 90 million units, with much of the output moving to India. While some experts believe this could stabilize earnings for Korean firms, others caution that without major tariff changes, the impact may be limited. Meanwhile, attention is building around Apple’s rumored entry into the foldable phone market, which could open new opportunities for niche Korean suppliers in hinges and protective films.

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